The overall appearance of your site can make the difference between someone wanting to do business or leaving your site. If your site is too cluttered and uses colors that cause a migraine, you need to fix your design.
How to Fix It (in order of importance):
Give Enough Whitespace.
The biggest mistake businesses make with their design is filling their page with too much information, too close together. Give your content room to breath – it will make your site feel more user friendly and more modern. Want to read more about how whitespace affects your site? Read this.
Use the Right Colors
Use colors that don’t take away from your content. Website backgrounds and content areas should only use subtle, light colors. Don’t choose a bright pink as your background, instead make it a softer, pastel color that is less “in your face”. It is ok to use bold, bright colors for call-to-actions (buttons) and other small elements on your page. Have a subtle background color will make those buttons stand out even more. To find the right colors for your site, we always use this tool.
Use the Right Fonts
The fonts on your site (and their font size) can make a break a good design. We recommend keeping fonts at 15px or higher, any smaller makes things hard to read. Use clean fonts: Our favorite is Open Sans by Google Fonts. The “Golden Ratio” can also make your site easier to read and therefore increase visitor time on your site. The Golden Ratio is the ratio between font size, the width of the page and the line height. Use this tool to determine the right ratio for your site.
Fix your sites colors and fonts, then add whitespace: the perfect recipe for a beautiful, user-friendly site.